{"id":12463,"date":"2022-04-05T07:43:47","date_gmt":"2022-04-05T06:43:47","guid":{"rendered":"https:\/\/awa-old.pnpd.co.uk\/?p=12463"},"modified":"2022-09-09T15:32:22","modified_gmt":"2022-09-09T14:32:22","slug":"protecting-corporate-culture-in-a-hybrid-working-world","status":"publish","type":"post","link":"https:\/\/advanced-workplace.pnpd.co.uk\/us\/protecting-corporate-culture-in-a-hybrid-working-world\/","title":{"rendered":"Protecting corporate culture in a hybrid working world"},"content":{"rendered":"

Organisations work hard to create and sustain a great culture.\u00a0 Many leaders that I speak with who are contemplating a workplace transformation project<\/a>, talk about the need to retain their culture following the change<\/a>, seeking assurances that it won\u2019t somehow become lost because the workforce has adopted a more activity-based approach to work,<\/a> location and collaboration. This concern is understandable. As Peter Drucker said, \u2018culture eats strategy for breakfast.\u2019 And getting a great culture takes leadership and effort. If it is damaged, it can take years to repair.<\/p>\n

What is corporate culture? <\/strong><\/h2>\n

It\u2019s not the values written on your reception wall, nor is it a measure of how friendly everyone appears to be.\u00a0 Organisational culture is the shared understanding of \u2018how I need to behave to be safe, survive, and thrive around here.\u2019 And it flows from the leadership of the organisation.<\/p>\n

Have you ever seen people\u2019s behaviour change<\/a> soon after a new President, Prime Minister, CEO, or Head Teacher arrives? Exactly that. The leader\u2019s values and behaviour ripple throughout the organisation as people observe who thrives and who doesn\u2019t, adapting accordingly.<\/p>\n

Five ways to protect corporate culture in a hybrid working world<\/strong><\/h2>\n
    \n
  1. Role modelling<\/strong><\/li>\n<\/ol>\n

    The first step in protecting your culture as you adapt to a hybrid world<\/a> is to retain faith in yourself as a leader<\/a>. As a role model of the culture, what you do will transcend the physical work premises provided that you remain connected with your workforce. That sense of personal connection between you and your people, be it through intranet blogs, online town halls, or weekly or monthly video updates, helps keep everyone pointing in the right direction.<\/p>\n

      \n
    1. Icons<\/strong><\/li>\n<\/ol>\n

      Take time to understand what typifies your culture, and then infuse all elements of the employee experience \u2013 including recruitment, on-boarding, performance management, communication, and development \u2013 with icons of that culture. \u00a0So, for example, if part of your organisational culture is built around great customer service, you might want to incorporate images of people interacting throughout the workplace. You may also want to include customer role-plays in your recruitment process or place a special emphasis on developing customer service skills when training new and existing employees.<\/p>\n

        \n
      1. Alignment of external brand with internal culture<\/strong><\/li>\n<\/ol>\n

        Make sure that your external brand aligns with your internal culture. We all instinctively know when engaging with an organisation whose people don\u2019t \u2018live the brand promise\u2019 that something is out of alignment. Don\u2019t try to be one thing to the outside world and another internally.<\/p>\n

          \n
        1. Clarity<\/strong><\/li>\n<\/ol>\n

          Ensure your managers are clear about what is valued, what good looks like, and, importantly, how they themselves can connect their people with the culture through the ways they behave and the expectations they hold.<\/p>\n

            \n
          1. Simplicity<\/strong><\/li>\n<\/ol>\n

            Great culture is simple to grasp. Develop principles rather than policies. This may mean, for example, that rather than creating a list of rules that account for every possible eventuality in the workplace, you articulate clear principles \u2013 such as \u2018do no harm\u2019 or \u2018treat others with respect\u2019 \u2013 that align with your culture and that help guide your employees through challenging situations. People respond better to themes than they do to overly detailed rules.<\/p>\n

              \n
            1. Trust<\/strong><\/li>\n<\/ol>\n

              Finally, remember it\u2019s not about a set number of days in the office. Focus on outputs and outcomes rather than trying to manage inputs. For great culture to thrive \u2013 particularly in a hybrid environment<\/a> \u2013 knowledge workers need to feel empowered, with a strong sense of ownership. This sense of ownership is borne out of the trust you place in your people \u2013 trust that they understand what needs to be done and that they will deliver.<\/p>\n","protected":false},"excerpt":{"rendered":"

              Organisations work hard to create and sustain a great culture.\u00a0 Many leaders that I speak with who are contemplating a workplace transformation project, talk about the need to retain their culture following the change, seeking assurances that it won\u2019t somehow become lost because the workforce has adopted a more activity-based approach to work, location and […]<\/p>\n","protected":false},"author":8,"featured_media":15774,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"acf":[],"yoast_head":"\nProtecting corporate culture in a hybrid working world - AWA<\/title>\n<meta name=\"description\" content=\"How to protect corporate culture in a hybrid world. 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